Konstfacks bibliotek

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*008110824s2007    enka   | b    001 0 eng c
*020  $a041539628X
*020  $a9780415396288 (hbk. : alk. paper)
*020  $a9780415396288
*020  $a0203964195 (ebk.)
*020  $a0203964195
*020  $a9780203964194 (ebk.)
*020  $a9780203964194
*020  $z9780415964194 (ebook)
*020  $a0415396298 (pbk. : alk. paper)
*020  $a0415396298
*020  $a9780415396295 (pbk. : alk. paper)
*020  $a9780415396295
*020  $a041539628X (hbk. : alk. paper)
*035  $a(Ko)29160
*084  $aBg
*24510$aMuseum management and marketing  /$cedited by Richard Sandell and Robert R. Janes.
*260  $aLondon ;$aNew York ;$a2007 :$bRoutledge ,$c2007.
*300  $axviii, 420 p.  :$bill.  :$c26 cm.
*440  $aLeicester readers in museum studies
*500  $aSimultaneously published in the USA and Canada.
*504  $aIncludes bibliographical references and index.
*505  $tComplexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
*650 4$aMuseums
*650 4$aManagement.
*650 4$aMuseums
*650 4$aMarketing.
*650 4$aMusées
*650 4$aGestion.
*650 4$aMusées
*650 4$aMarketing.
*650 4$aMuseer
*650 4$aManagement
*650 4$aMuseer
*650 4$aMarknadsföring
*7001 $aSandell, Richard,$d1967-$4aut
*7001 $aJanes, Robert R.$4aut
*8520 $hBg
*8564 $uhttp://www.loc.gov/catdir/toc/ecip0617/2006022741.html
^

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

• List of Contributorsp. x
• Series Prefacep. xii
• Acknowledgementsp. xiv
• Prefacep. xvii
• Complexity and Creativity in Contemporary Museum Managementp. 1
• Museums and Changep. 15
• Introduction to Part Onep. 17
• Leading Change: Why transformation efforts failp. 20
• From Being about Something to Being for Somebody: The ongoing transformation of the American museump. 30
• Museums: Challenges for the 21st centuryp. 49
• Embracing Organizational Change In Museums: A work in progressp. 67
• Museum Staff Perspectives on Organizational Changep. 82
• Museum Managementp. 99
• Introduction to Part Twop. 101
• The Effective Management of Museums: Cohesive leadership and visitor-focused public programmingp. 104
• The University Art Museum: Defining purpose and missionp. 142
• Strategic Management for Visitor-oriented museums: A change of focusp. 148
• Liberty Science Center in the United States: A mission focused on external relevancep. 163
• Measuring Social Valuep. 181
• Beyond Big and Awesome: Outcome-based evaluationp. 195
• The Strategic Significance of Workforce Diversity in Museumsp. 205
• Volunteers in the Heritage Sector: A neglected audience?p. 222
• Emotional Intelligence, Passion and Museum Leadershipp. 236
• Visionary Leadership and Missionary Zealp. 253
• Interim Directorships in Museums: Their impact on individuals and significance to institutionsp. 272
• Marketing the Museump. 289
• Introduction to Part Threep. 291
• The Marketing Approach in Museumsp. 294
• Can Museums Be All Things to All People? Missions, goals, and marketing's rolep. 313
• Strangers, Guests, or Clients? Visitor experiences in museumsp. 331
• Museum Marketing: Understanding different types of audiencesp. 345
• Expanding the Museum Audience through Visitor Researchp. 366
• Revisiting Membership Scheme Typologies in Museums and Galleriesp. 377
• A Delicate Balance: Museums and the marketplacep. 400
• The Impact of Free Entry to Museumsp. 406
• Indexp. 416