Konstfacks bibliotek

*00002710nam a22005777a 4500
*00125256
*007|||||||||||||||||||||||
*008110824s2006    mdua   | b    001 0beng||
*020  $a0-7591-0992-3
*020  $a978-0-7591-0992-6 (cloth : alk. paper)
*020  $a978-0-7591-0992-6
*020  $a0-7591-0993-1 (pbk. : alk. paper)
*020  $a0-7591-0993-1
*020  $a978-0-7591-0993-3 (pbk. : alk. paper)
*020  $a978-0-7591-0993-3
*020  $a0-7591-0992-3 (cloth : alk. paper)
*035  $a(Ko)29159
*084  $aBg
*084  $aQbm
*1001 $aWallace, Margot A.,$d1941-
*24510$aMuseum branding :$bhow to create and maintain image, loyalty, and support  /$cMargot A. Wallace
*260  $aLanham, MD ;$a2006 :$bAltaMira Press ,$cc2006
*300  $ax, 193 p.  :$bill.  :$c23 cm.
*504  $aIncludes bibliographical references (p. 181-186) and index
*505  $tIntroduction to branding : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as branding tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Branding museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : branding by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brands brick by brick -- University museums : children of strong parents -- Future members : identifying with college students
*650 4$aMuseums
*650 4$aManagement
*650 4$aUnited States
*650 4$aMuseums
*650 4$aPublic relations
*650 4$aUnited States
*650 4$aBusiness names
*650 4$aUnited States
*650 4$aBrand name products
*650 4$aUnited States
*650 4$aMuseum attendance
*650 4$aUnited States
*650 4$aMuseer
*650 4$aMarknadsföring
*650 4$aVarumärken
*8520 $hBg
*8564 $uhttp://www.loc.gov/catdir/toc/ecip0611/2006011550.html
*950  $aImmateriella tillgångar
*950  $aVarumärken
*950  $aMärkesvaror
*950  $aVarumärken
*950  $aLogotyper
*950  $aVarumärken
^

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.

• List of Illustrationsp. vii
• Forewordp. ix
• Introduction to Branding: The Process That Turns Spectators into Loyalistsp. 1
• Brand New Museump. 5
• Exhibitions as Branding Tools: Content as Messagep. 9
• Museum Boards: Carrying the Bannerp. 17
• The Education Department: Teaching the Museump. 25
• Volunteers: Your Face to the Publicp. 33
• Membership: Converting Visitors to Loyalistsp. 43
• Fund-Raising: Raised on Loyaltyp. 51
• Corporate Partnerships: Shoulder to Shoulder with Businessp. 63
• Marketing and Graphics: The Watchdog Departmentp. 73
• Museum Store: Extension of Educationp. 81
• Branding Museum Web Sites: New Media, Old Truthsp. 89
• The Golden Shopping Cart: How Museums' Online Stores Add Luster to Their Brandp. 99
• Publicationsp. 109
• Audio Tours: Brandingp. 123
• The Lobby: First Impression and Last Impressionp. 133
• Loyalty Eating: How Museums Reinforce Their Brand Image at the Dining Tablep. 143
• Your Building: How Museums Build Their Brands Brickp. 151
• University Museums: Children of Strong Parentsp. 161
• Future Members: Identifying with College Studentsp. 167
• Epiloguep. 177
• Referencesp. 181
• Indexp. 187
• About the Authorp. 193