Konstfacks bibliotek

*00003989nam a22007814a 4500
*00125253
*007|||||||||||||||||||||||
*008110824s2005    enka   | b    001 0 eng||
*020  $a0199276943
*020  $a9780199276943 (hbk.)
*020  $a9780199276943
*020  $a0199276951 (pbk.)
*020  $a0199276951
*020  $a9780199276950 (pbk.)
*020  $a9780199276950
*020  $a0199276943 (hbk.)
*035  $a(Ko)29154
*084  $a85.40
*084  $aQblb
*24510$aMarketing communication :$bnew approaches, technologies, and styles  /$cedited by Allan J. Kimmel
*260  $aOxford ;$aNew York ;$a2005 :$bOxford University Press ,$c2005.
*300  $axx, 299 p.  :$bill.  :$c24 cm.
*504  $aIncludes bibliographical references and index.
*505  $tNew approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.
*7001 $aKimmel, Allan J.$4aut
*8520 $hQb
*8564 $uhttp://www.loc.gov/catdir/toc/ecip0516/2005020569.html
*8564 $uhttp://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.html
*950  $aDirektmarknadsföring
*950  $aMarknadsföring
*950  $aEvenemangsmarknadsföring
*950  $aMarknadsföring
*950  $aGrafiska profiler
*950  $aMarknadsföring
*950  $aIndustriell marknadsföring
*950  $aMarknadsföring
*950  $aIntern marknadsföring
*950  $aMarknadsföring
*950  $aInternationell marknadsföring
*950  $aMarknadsföring
*950  $aKundklubbar
*950  $aMarknadsföring
*950  $aKundlojalitet
*950  $aMarknadsföring
*950  $aMarknadsföring via Internet
*950  $aMarknadsföring
*950  $aMarknadssegmentering
*950  $aMarknadsföring
*950  $aMarknadsundersökning
*950  $aMarknadsföring
*950  $aOtillbörlig marknadsföring
*950  $aMarknadsföring
*950  $aPlatsmarknadsföring
*950  $aMarknadsföring
*950  $aPositionering (marknadsföring)
*950  $aMarknadsföring
*950  $aProduktplacering i massmedia
*950  $aMarknadsföring
*950  $aRelationsmarknadsföring
*950  $aMarknadsföring
*950  $aPR
*950  $aMarknadsföring
*950  $aProduktutveckling
*950  $aMarknadsföring
^

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

• Introduction: Marketing Communication in the New Millennium
• New Approaches to Marketing Communication
• New Trends in the Promotion of Companies and Brands to Stakeholders: A Holistic Approach
• Past, Current, and Future Trends in Mass Communication Research
• The 21st Century Consumer Society
• Marketing Communications in a World of Consumption and Brand Communities
• Marketing Communications Trends in the Emerging Global Marketplace
• Developments in Marketing Communication Technologies
• The Future of Television Advertising
• Electronic Marketing and Marketing Communications: The Role of Technology
• The Influence of Technology on Below-the-Line Marketing Communications
• Integrated Marketing Communications and the Emerging Role of the Web Site
• Word of Mouth: The Oldest, Newest Marketing Medium
• Rethinking Marketing Communication Styles
• Marketing Communication in a Postmodern World
• Hypermodernity and the New Millennium: Scientific Language as a Tool for Marketing Communications
• Identity in Marketing Communications: An Ethics of Visual Representation
• The Communication of Marketing: A Critical Analysis of Discursive Practice