Location
Main Entry - Personal Name
Title Statement 1000 retail graphics : from signage to logos and everything for in-store
Varying Form of Title One thousand retail graphics Thousand retail graphics
Publication, Distribution, etc. (Imprint) Rockport RotoVision [distributor] , Gloucester, Mass. ; Hove ; 2007 : 2007
SAB Classification Code
Physical Description 320 s. : färgill. : 23 cm
Subject - Topical Term
ISBN 9781592533367 (pbk.) 9781592533367 1592533361 (pbk.) 1592533361
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A virtual catalog of ideas for inspired retail design
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.
Introduction p. 9 Brand Identity: CH1-0001-0120 p. 10 Printed Material: CH2-0121-0440 p. 44 Promotional: CH3-0441-0540 p. 134 Packaging: CH4-0541-0695 p. 162 Environments: CH5-0696-0845 p. 206 Signage: CH6-0846-0960 p. 248 Touchpoints: CH7-0961-1000 p. 282 Directory & Index p. 296 About the Author p. 320