Konstfacks bibliotek

*00001202nam a22004337a 4500
*00124807
*007|||||||||||||||||||||||
*008110824s2007    maua   |      001 0 eng c
*020  $a9781592533367 (pbk.)
*020  $a9781592533367
*020  $a1592533361 (pbk.)
*020  $a1592533361
*035  $a(Ko)28678
*084  $aIhq
*084  $aQbm
*1001 $aSutzer, Craig
*24510$a1000 retail graphics :$bfrom signage to logos and everything for in-store
*2461 $aOne thousand retail graphics
*2461 $aThousand retail graphics
*260  $aGloucester, Mass. ;$aHove ;$a2007 :$bRockport$bRotoVision [distributor] ,$c2007
*300  $a320 s.  :$bfärgill.  :$c23 cm
*650 4$aSkyltning
*650 4$aButiksreklam
*650 4$aDetaljhandel
*650 4$aSigns and signboards
*650 4$aDesign
*650 4$aRetail trade
*8520 $hGRAFISK DESIGN -  Ihq
*950  $aReklam
*950  $aButiksreklam
*950  $aSnabbköpsbutiker
*950  $aDetaljhandel
*950  $aSkyltar
*950  $aSkyltning
*950  $aMinuthandel
*950  $aDetaljhandel
^

A virtual catalog of ideas for inspired retail design

The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

• Introductionp. 9
• Brand Identity: CH1-0001-0120p. 10
• Printed Material: CH2-0121-0440p. 44
• Promotional: CH3-0441-0540p. 134
• Packaging: CH4-0541-0695p. 162
• Environments: CH5-0696-0845p. 206
• Signage: CH6-0846-0960p. 248
• Touchpoints: CH7-0961-1000p. 282
• Directory & Indexp. 296
• About the Authorp. 320