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*020  $a978-0-226-50514-5
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*24500$aDesign discourse :$bhistory, theory, criticism /$cedited, and with an introduction and closing essay by Victor Margolin
*260  $aChicago :$bUniversity of Chicago Press,$c1989
*300  $ax, 291 s. :$bill. ;$c26 cm
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*7001 $aMargolin, Victor$4oth
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*950  $aFormgivning$xindustriell$uIndustriell formgivning
*950  $aDesign$wg$uIndustriell formgivning
*976 2$aIhb$bKonsthantverk Industriell Formgivning
^

Although design infuses every object in the material world and gives form to immaterial processes as well, it is only recently that design itself has become the focus of intellectual debate. In Design Discourse , Victor Margolin gathers together a body of new writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in light of its cultural significance and its powerful position in today's society.

• Acknowledgments
• Introduction
• After The Modernists
• The Meaning of Design
• We Are the Primitives
• Man Confronted by the Third Technological Generation
• Tendencies of German Design Theories in the Past Fifteen Years
• There is No Kitsch, There is Only Design!
• The Social Design of Office Automation
• The Comprehensive Guarantee: A New Consumer Value
• The Interpretation of Design
• Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice
• Omit the Unimportant
• The Digital Watch: Tribal Bracelet of the Consumer Society
• The Legibility of the World: A Project of Graphic Design
• The Rhetoric of NeutralityEllen LuptonReading Isotype
• Eating the Image: The Graphic Designer and the Starving Audience
• The Grid: History, Use, and Meaning
• Representing Macbeth: A Case Study in Visual Rhetoric
• Drawing, Design and Semiotics
• Writing Design History
• The State of Design History, Part I: Mapping the Field
• The State of Design History, Part II: Problems and Possibilities
• Made in Patriarchy: Toward a Feminist Analysis of Women and DesignPostwar Design Literature: A Preliminary Mapping
• List of Contributors