Hylla
Personnamn
Titel och upphov What is packaging design?
Utgivning, distribution etc.
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning
Serietitel - biuppslagsform
Term
ISBN
Antal i kö:
*00000841nam a22003137a 4500
*00123006
*007|||||||||||||||||||||||
*008110824s2004 sz a | 001 0 eng c
*020 $a2-88046-618-0 :$c£19.99
*035 $a(Ko)26478
*040 $dStDuBDS$dStDuBDS$dUk$dMah
*084 $aIhb
*084 $aQbkb
*1001 $aCalver, Giles.
*24510$aWhat is packaging design? /$cGiles Calver.
*260 $aMies :$bRotoVision ,$c2004
*300 $a256 s. :$bill. :$c22cm.
*440 $aEssential design handbooks
*650 4$aPackaging
*650 4$aDesign.
*650 4$aFörpackningar
*650 4$aDesign
*650 4$aFörpackningsdesign
*650 4$aGrafisk formgivning
*8520 $hGRAFISK DESIGN - Qbkb
*950 $aGrafisk design
*950 $aGraphic design
^
Det finns inga omdömen till denna titeln.
Klicka här
för att vara den första som skriver ett omdöme.
"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging." Grafik
This is a highly visual, compact-format sourcebook, packed with top international packaging designersÆ contemporary work, accompanied by essays on the surrounding issues. What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
Issues The role of packaging p. 6 An historical perspective p. 10 Marketing considerations p. 14 Packaging in the marketing mix p. 16 Local versus global p. 20 Measuring packaging design's success p. 26 The retail environment p. 30 Proprietary versus own brand p. 32 Speed of selection p. 38 Self-selection and assisted self-selection p. 40 Packaging dynamics p. 42 Brand manifestation p. 44 Product differentiation p. 46 Ranges and solo products p. 50 Sector behavior p. 54 Market positioning p. 58 Environmental considerations p. 62 Legislation p. 70 Anatomy Anatomy p. 68 Structural design p. 70 Cartons p. 72 Bottles p. 76 Tubes p. 80 Cans p. 84 Tubs and jars p. 88 Multi-packs p. 92 Clamshells and blister packs p. 96 CDs p. 100 Gift packs p. 104 Innovative formats p. 108 Materials p. 112 Surface graphics p. 116 Branding p. 118 Typography p. 122 Information layout and hierarchy p. 126 Back-of-pack p. 130 Language p. 138 Photography p. 136 Illustration p. 142 Color p. 146 Symbols and icons p. 150 Finishes and effects p. 154 Weights, measures, and barcodes p. 158 Portfolios Portfolios p. 160 Arnell Group p. 162 Curiosity p. 170 Doyle Partners p. 178 Duffy Worldwide p. 186 Lewis Moberly p. 194 Lippa Pearce p. 202 Michael Nash Associates p. 210 Pentagram p. 218 Shiseido p. 226 Slover [AND] Company p. 234 Turner Duckworth p. 242 Etcetera The best books p. 250 Glossary p. 252 Index p. 254 Credits p. 256