Konstfacks bibliotek

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*00122084
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*008110824s2003    sz a   |      000 0 eng c
*020  $a1-59253-010-9  :$c£27.50
*035  $a(Ko)25442
*040  $dStDuBDS$dStDuBDS$dUk
*084  $aIfq
*084  $aQbm
*1001 $aCyr, Lisa
*24514$aThe art of promotion :$bunique production techniques for outstanding graphic design  /$cLisa L. Cyr
*260  $aGloucester, Mass. ;$aHove  :$bRockport$bRotoVision ,$c2003
*263  $a200311
*300  $a160 s.  :$bfärgill.  :$c22 cm
*650 4$aGraphic arts
*650 4$aTechnique.
*650 4$aMarketing$0(DLC)sh 85081333
*650 4$aTechnological innovations.
*650 4$aReklam
*650 4$aMarknadsföring
*650 4$aGrafisk formgivning
*650 4$aMarketing$0(DLC)sh 85081333
*650 4$aGraphic design (Typography)
*697  $cReklam och PR (public relations)
*697  $cBruksgrafik
*8520 $hQbm
*950  $aInternationell marknadsföring
*950  $aMarknadsföring
*950  $aPR
*950  $aMarknadsföring
*950  $aRelationsmarknadsföring
*950  $aMarknadsföring
*950  $aMarknadsföring via Internet
*950  $aMarknadsföring
*950  $aKundlojalitet
*950  $aMarknadsföring
*950  $aEvenemangsmarknadsföring
*950  $aMarknadsföring
*950  $aKundklubbar
*950  $aMarknadsföring
*950  $aMarknadsundersökning
*950  $aMarknadsföring
*950  $aOtillbörlig marknadsföring
*950  $aMarknadsföring
*950  $aDirektmarknadsföring
*950  $aMarknadsföring
*950  $aIndustriell marknadsföring
*950  $aMarknadsföring
*950  $aIntern marknadsföring
*950  $aMarknadsföring
*950  $aProduktutveckling
*950  $aMarknadsföring
*950  $aFilmreklam
*950  $aReklam
*950  $aBarn och reklam
*950  $aReklam
*950  $aHumor i reklamen
*950  $aReklam
*950  $aInstitutionell reklam
*950  $aReklam
*950  $aInternetreklam
*950  $aReklam
*950  $aVideoreklam
*950  $aReklam
*950  $aRadioreklam
*950  $aReklam
*950  $aLjusreklam
*950  $aReklam
*950  $aButiksreklam
*950  $aReklam
*950  $aBioreklam
*950  $aReklam
*950  $aTV-reklam
*950  $aReklam
*950  $aTobaksreklam
*950  $aReklam
*950  $aDirektreklam
*950  $aReklam
*950  $aBilreklam
*950  $aReklam
*950  $aPolitisk reklam
*950  $aReklam
*950  $aSkyltar
*950  $aReklam
*950  $aReklam i pressen
*950  $aReklam
*950  $aReklamfotografi
*950  $aReklam
*950  $aAnnonsering
*950  $aReklam
*950  $aGrafisk design
*950  $aGrafisk formgivning
^

For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

• Introductionp. 8
• Unconventional Surfaces and Printing Techniquesp. 10
• Sidebar defining your nichep. 26
• Unique Constructions, Folds, and Die-Cutsp. 46
• Sidebar promotion redefinedp. 54
• Sidebar the art of direct mailp. 80
• Interesting Bindings, Fasteners, and Wrapsp. 88
• Sidebar collaborative endeavarsp. 104
• Alternative Uses and Add-Onsp. 120
• Sidebar an eye on the futurep. 142
• Directory of Suppliers and Manufacturesp. 150
• Directory of Contributorsp. 156
• About the Authorp. 160