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Titel och upphov A framework for market ing management
Uniform titel Market ing management. ; Selections
Utgivning, distribution etc. Prentice Hall , Upper Saddle River, N.J. ; 2003 : cop. 2003
Utgivningsår
SAB klassifikationskod
Upplaga
Fysisk beskrivning xx, 363 s. : ill. : 24 cm.
Anmärkning: Allmän "'A framework for market ing management' is a concise paperback adapted from Philip Kotler's number-one selling textbook, 'Market ing management', eleventh edition." - Preface First published under title: Market ing management
Anmärkning: Bibliografi etc. Includes bibliographical references and index
Term
ISBN 0-13-120427-0 (pbk.) 0-13-120427-0
Antal i kö:
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*00122081
*007|||||||||||||||||||||||
*008110824s2003 xxua|||| 001 0 eng c
*020 $a0-13-120427-0 (pbk.)
*020 $a0-13-120427-0
*035 $a(Ko)25438
*040 $dKd
*084 $aQblbm
*084 $aQbia
*084 $aQblb
*1001 $aKotler, Philip,$d1931-
*2401 $aMarket ing management. ;$oSelections
*24512$aA framework for market ing management /$cPhilip Kotler
*250 $a2. ed.
*260 $aUpper Saddle River, N.J. ;$a2003 :$bPrentice Hall ,$ccop. 2003
*300 $axx, 363 s. :$bill. :$c24 cm.
*500 $a"'A framework for market ing management' is a concise paperback adapted from Philip Kotler's number-one selling textbook, 'Market ing management', eleventh edition." - Preface
*500 $aFirst published under title: Market ing management
*504 $aIncludes bibliographical references and index
*650 4$aMarket ing$0(DLC)sh 85081333
*650 4$aManagement
*650 4$aMarknadsföring
*650 4$aMarknadsundersökning
*650 4$aMarknadsanalys
*650 4$aDriftsplanering
*650 4$aMarknadsföring
*650 4$aMarket ing$0(DLC)sh 85081333
*650 4$aMarket ing$0(DLC)sh 85081333
*650 4$aMarket ing research
*650 4$aMarket ing$0(DLC)sh 85081333
*697 $cMarknadsföring
*697 $cMarknadsforskning Marknadsanalys
*697 $cMarknadsföring
*697 $cMarknadsforskning och marknadsanalys
*697 $cDriftsplanering och driftskontroll, arbetsanalys
*8520 $cQb
*950 $aMarknadsföring
*950 $aMarknadsundersökning
*950 $aInternationell marknadsföring
*950 $aMarknadsföring
*950 $aPR
*950 $aMarknadsföring
*950 $aRelationsmarknadsföring
*950 $aMarknadsföring
*950 $aMarknadsföring via Internet
*950 $aMarknadsföring
*950 $aKundlojalitet
*950 $aMarknadsföring
*950 $aEvenemangsmarknadsföring
*950 $aMarknadsföring
*950 $aKundklubbar
*950 $aMarknadsföring
*950 $aMarknadsundersökning
*950 $aMarknadsföring
*950 $aOtillbörlig marknadsföring
*950 $aMarknadsföring
*950 $aDirektmarknadsföring
*950 $aMarknadsföring
*950 $aIndustriell marknadsföring
*950 $aMarknadsföring
*950 $aIntern marknadsföring
*950 $aMarknadsföring
*950 $aProduktutveckling
*950 $aMarknadsföring
*950 $aMarknadsforskning
*950 $aMarknadsundersökning
*950 $aMarknadsundersökningar
*950 $aMarknadsundersökning
*950 $aTillverkningsplanering
*950 $aDriftsplanering
*950 $aPlanering
*950 $aDriftsplanering$xdrift
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