Konstfacks bibliotek

*00001678nam a22005537a 4500
*00122071
*007|||||||||||||||||||||||
*008110824s2002    xxk    |      001 0 eng c
*020  $a0-13-969694-6
*020  $a0-13-969694-6
*035  $a(Ko)25426
*040  $dKo
*084  $aIhb
*084  $aQbifd
*1001 $aCagan, Jonathan
*24510$aCreating breakthrough products :$binnovation from product planning to program approval  /$cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum
*260  $aUpper Saddle River, N.J. ;$a2002 :$bFinancial Times/Prentice Hall ,$ccop. 2002
*300  $axxxii, 302 s.  :$bill.  :$c25 cm
*504  $aIncludes bibliographical references and index
*650 4$anew products
*650 4$aProduction planning
*650 4$aProduct management
*650 4$aMarketing research
*650 4$aProduct development
*650 4$aProduktutveckling
*650 4$anew products
*653  $aIndustridesign
*653  $aDesign
*653  $aDesignmetodik
*653  $aProduktdesign
*697  $cIndustriell formgivning
*697  $cProduktutveckling
*7001 $aVogel, Craig M.$4aut
*8520 $cINDUSTRIDESIGN - Ihb
*950  $aMarknadsföring
*950  $aProduktutveckling
*950  $aTekniska innovationer
*950  $aProduktutveckling
*950  $aUppfinningar
*950  $aProduktutveckling
*950  $aNya produkter
*950  $aProduktutveckling
*950  $aProdukter, Nya
*950  $aProduktutveckling
*950  $aUtveckling av nya produkter
*950  $aProduktutveckling
^

For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.

• Forewordp. xvii
• Prefacep. xxi
• Acknowledgmentsp. xxvii
• Glossary of Acronymns and Termsp. xxxi
• The Argumentp. 1
• What Drives New Product Developmentp. 2
• Moving to the Upper Rightp. 32
• The Upper Right: The Value Quadrantp. 54
• The Core of a Successful Brand Strategy: Breakthrough Products and Servicesp. 84
• The Processp. 105
• A Comprehensive Approach to User-Centered, Integrated New Product Developmentp. 106
• Integrating Disciplines and Managing Diverse Teamsp. 138
• Understanding the User's Needs, Wants, and Desiresp. 174
• Further Evidencep. 213
• Case Studies: The Power of the Upper Rightp. 214
• Automotive Design: Product Differentiation through User-Centered iNPDp. 254
• Epiloguep. 289
• Future Trendsp. 289
• Have Faith in the Leapp. 292
• Referencesp. 294
• Indexp. 295