Konstfacks bibliotek

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*008110824s2000    xxu    |      000 0 eng c
*020  $a0-87584-814-1  :$c£18.99
*035  $a(Ko)25414
*040  $dSha
*084  $aQbifd
*1001 $aSchrage, Michael
*24510$aSerious play :$bhow the world's best companies simulate to innovate  /$cMichael Schrage
*260  $aBoston, Mass. ;$a2000 :$bHarvard Business School ,$ccop. 2000
*300  $axxiv, 244 s.
*650 4$aProduktutveckling
*650 4$aDriftsorganisation
*650 4$aForsknings- och utvecklingsverksamhet
*650 4$aSimulering
*650 4$aTekniska innovationer
*650 4$aTechnological innovations
*653  $aInnovation
*653  $aSimulation
*653  $aPrototyping
*653  $aPrototypes
*653  $aModels
*697  $cDriftsorganisation Produktutveckling
*697  $cProduktutveckling
*8520 $hQb
*950  $aArbetsorganisation
*950  $aDriftsorganisation
*950  $aTekniska genombrott
*950  $aTekniska innovationer
*950  $aTekniköverföring
*950  $aTekniska innovationer
*950  $aInnovationsspridning
*950  $aTekniska innovationer
*950  $aMedicinska innovationer
*950  $aTekniska innovationer
*950  $aProduktutveckling
*950  $aTekniska innovationer
*950  $aUppfinningar
*950  $aTekniska innovationer
*950  $aIndustriella innovationer
*950  $aTekniska innovationer
*950  $aInnovationer
*950  $aTekniska innovationer
*950  $aInnovationer
*950  $aTekniska innovationer$xföretagsekonomi
*950  $aTekniska förändringar
*950  $aTekniska innovationer
^

Successful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today's most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us--improving the way we communicate, collaborate, learn, and innovate. With real-world examples and engaging anecdotes, Schrage shows how companies such as Disney, Microsoft, Boeing, IDEO, and DaimlerChrysler use serious play with modeling technologies to facilitate the collaborative interactions that lead to innovation. A user's guide included with the book helps readers apply many of the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation.

• Forewordp. ix
• Prefacep. xiii
• Acknowledgmentsp. xxi
• Overviewp. 1
• Getting Real
• The New Economics of Innovationp. 11
• A Spreadsheet Way of Knowledgep. 37
• Model Behavior
• Our Models, Ourselvesp. 61
• Productive Wastep. 95
• Preparing for Surprisep. 115
• Perils of Pathological Prototypingp. 131
• S(t)imulating Innovation
• S(t)imulating Interventionsp. 155
• Measuring Prototyping Paybacksp. 177
• Going Meta: Evolution as a Business Practicep. 193
• User's Guidep. 201
• Bibliographyp. 215
• Indexp. 235
• About the Authorp. 245