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Titel och upphov Design in business : strategic innovation through design
Utgivning, distribution etc. Financial Times Prentice Hall , Harlow ; 2002 : 2002
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning
Anmärkning: Bibliografi etc. Includes bibliographical references and index
Term
ISBN 0-273-64374-6 (pbk.) 0-273-64374-6 :
Antal i kö:
*00001078nam a22003617a 4500
*00121725
*00520141217132416.4
*007|||||||||||||||||||||||
*008110824s2002 xxk | 001 0 eng c
*020 $a0-273-64374-6 (pbk.)
*020 $a0-273-64374-6 :$c£29.99
*035 $a(Ko)25004
*040 $dBNB$dVo
*084 $aQbaa
*084 $aIh
*1001 $aBruce, Margaret
*24510$aDesign in business :$bstrategic innovation through design /$cMargaret Bruce and John Bessant
*260 $aHarlow ;$a2002 :$bFinancial Times Prentice Hall ,$c2002
*300 $axxii, 287 p. :$c25 cm.
*504 $aIncludes bibliographical references and index
*650 4$aDesign
*650 4$aFramgångsrikt företagande
*650 4$aBusiness planning
*650 4$aSuccess in business
*650 4$aCorporate profits
*650 4$aCompetition
*697 $cOrganisation och administration
*697 $cKonsthantverk
*7001 $aBessant, John$4aut
*8520 $hDESIGN - Ih:d
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This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Design Definitions and Management Processes Why design? What is design? Managing the process Integrated Design Management Strategy and Design Marketing and design Operations management and design Organizational behaviour and design Finance and design Design and the law Improving the Design Process Performance measurement and benchmarking Design Tools Designs on the Future