Konstfacks bibliotek

*00000955nam a22003017a 4500
*00116781
*007|||||||||||||||||||||||
*008110824s1993    xxua   |      000 0 eng c
*020  $a0-941831-94-9  :$cCIP rev. :
*020  $z9.95
*035  $a(Ko)18464
*040  $dLC$dKo
*084  $aQbifd
*084  $aQz Apple Computers
*1001 $aMenuez, Doug
*24510$aDefying gravity :$bthe making of Newton  /$cDoug Menuez, photography ; Markos Kounalakis, text ; Paul Saffo, introduction
*260  $aHillsboro, Or.  :$bBeyond Words Pub ,$cc1993.
*300  $a176 s.  :$bill. (vissa i färg)  :$c23 x 28 cm
*500  $aPagination begins with p. 176 and ends with p. 1.
*61024$aApple Computer, Inc
*650 4$aComputer software industry
*650 4$acase studies
*650 4$aUnited States
*7001 $aKounalakis, Markos$4aut
*8520 $cQz Apple
^

Defying Gravity: The Making of Newton is an intimate and dramatic account of Apple Computer's race to create a revolutionary new technology, once again drawing on its singular vision. Defying Gravity will explore the process by which an idea is born and translated into a product on which fortunes can be made or lost. Defying Gravity chronicles the technological quest and business adventure story behind Newton. It will show the human side of America's most innovative corporations' risky effort to stay on top in a domain where winners and losers succeed each other with bewildering speed. A classic story of fire and corporate intrigue, where an unprecedented information and communications convergence provides the backdrop as Apple struggles to re-invent itself. They empower project teams within the company, form partnerships with potential overseas competitors, and design a new model for an American business seeking to compete in a new global economy. Whether Newton succeeds or fails in the marketplace, it is a fascinating case study in late 20th century risk-taking entrepreneurship. What is Newton? Newton is a technology comprised of intelligent handwriting recognition and communications software combined with a powerful RISC processor. The first Newton product is a portable, pen-based, hand-held computing device that goes far beyond the capabilities of a desk-top computer. It allows the user to easily capture, organize and communicate information. Apple calls it a "personal digital assistant", and considers it to be its biggest market opportunity since the introduction of the Macintosh.