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The brand management checklist : proven tools and techniques for creating winning brands
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  • Qbm
Main Entry - Personal Name
Title Statement
  • The brand management checklist : proven tools and techniques for creating winning brands
Publication, Distribution, etc. (Imprint)
  • Kogan Page , London : 2004
  • 2004
  • Språk: Engelska.
SAB Classification Code
Physical Description
  • 336 s. + 1 CD
General Note
  • Originally published: 2002.
  • Includes index.
  • CD-ROM in back pocket
Bibliography, etc. Note
  • Bibliography
Subject - Topical Term
ISBN
  • 0-7494-4263-8 (pbk.)
  • 0-7494-4263-8
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  • 0 (0)
 
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This reference guide for brand managers includes 15 checklists covering every area of brand management and introduces 22 non-traditional techniques. The author identifies and provides solutions for the 33 most common brand management problems.

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