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About face : reviving the rules of typography
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  • GRAFISK DESIGN - Aec
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Titel och upphov
  • About face : reviving the rules of typography
Utgivning, distribution etc.
  • RotoVision , Mies ; Hove ; 2002 : cop. 2002
Utgivningsår
  • 2002
  • Språk: Engelska.
SAB klassifikationskod
Fysisk beskrivning
  • 159 s. : ill. (huvudsakligen i färg) : 27 cm
Indexterm - Okontrollerad
ISBN
  • 2-88046-677-6 :
Antal i kö:
  • 0 (0)
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*007|||||||||||||||||||||||
*008110824s2002          ze      00  0 eng||
*020  $a2-88046-677-6  :$c£29.95
*035  $a(Ko)16949
*040  $dBDS$dBDS$dUk$dKo
*084  $aPoa
*084  $aAec
*1001 $aJury, David
*24510$aAbout face :$breviving the rules of typography  /$c[David Jury]
*260  $aMies ;$aHove ;$a2002 :$bRotoVision ,$ccop. 2002
*300  $a159 s.  :$bill. (huvudsakligen i färg)  :$c27 cm
*653  $aTypografi
*8520 $cGRAFISK DESIGN - Aec
^
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Most typographic rules evolved when the printing trade held a monopoly on all things 'graphic'. These rules were established to speed up the composition of text and image at a time when printing was a labour-intensive craft. Also, typographic rules ensured standards were maintained, and that a design was technically and commercially feasible. With the rise of the graphic design industry in the 1940s and '50s, creative thinking was given a much higher priority. Accepted rules were, for the first time, called into question. However, they continued to influence graphic designers because many related to print technology, while others remained key factors in effective graphic communication.

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