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Titel och upphov The new guide to identity : how to create and sustain change through managing identity
Utgivning, distribution etc. Gower , Aldershot ; 1995 : cop. 1995
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Anmärkning: Allmän Föregående uppl. med titeln: The Wolff Olins guide to corporate identity
Anmärkning: Innehåll
Anmärkning: Utgivande institution (för fortlöpande resurser)
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Antal i kö:
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*00113478
*00520151215135856.1
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*250 $a[New, rev. ed.]
*260 $aAldershot ;$a1995 :$bGower ,$ccop. 1995
*300 $a89 s. :$bill :$c25cm
*500 $aFöregående uppl. med titeln: The Wolff Olins guide to corporate identity
*505 $aekon
*550 $aThe Design Council
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*653 $aVarumärken
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*7101 $auncil$4oth
*7101 $aWolff Olins Business Limited$4oth
*8520 $hQbm$lOLI
*900 $aOlins, Wally
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Introduction Identity takes off Identity and the corporation Identity consultancies Identity and the management of change Updating the Guide Definitions and guidelines A few rules What It Is What is identity? Products/services Environments Communications Behaviour The dominant factor The central idea/vision The symbol Who It's Aimed At The internal/external focus The externally focused identity - corporate branding The internally focused identity - vision programme Target audiences Identity Structures Structures Monolithic - The single business identity Endorsed - The multi-business identity Branded - The brand-based identity An identity for a subsidiary or a holding Why and When to Introduce It: A climate of change Globalization Competition Mergers, takeovers, alliances and privatizations The trigger for change The brief Identity as a Corporate Resource: A corporate resource Consultants The need for professional help Partnerships Section Seven Starting Up and Managing the Programme Preliminaries Investigation, analysis and strategic recommendations Developing the identity Launch and introduction Implementation: making it happen Control, Cost and Timing Methods of control and costing Research Researching name and visual style Researching impact - tracking studies Risks Bibliography Appendices Index