Konstfacks bibliotek

*00000584nam a22002177  45
*00111969
*00520151215135708.5
*007|||||||||||||||||||||||
*008110824s2000           e     |||  ||eng||
*020  $a1851773258
*035  $a(Ko)13143
*084  $aQblbmd
*084  $aQbm
*1001 $aWilliams, Gareth
*24510$aBranded? :$b[products and their personalities]  /$cGareth Williams
*260  $aLondon  :$bV&A ,$c2000
*300  $a95 s.  :$bill. i färg  :$c21 cm
*500  $aUndertitel från omslag
*653  $aVarumärken
*8520 $hQbm$lWIL
^

What would people think of me if I drove a Mercedes? Am I more Gucci than Adidas? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. Through a series of snapshots on the products or advertisements of key companies such as Coca-Cola, Levi's and McDonalds, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics- some promising authenticity and reliability, others offering technological empowerment or luxurious lifestyles. Brands and their meanings--formed as much by consumers as they are by product designers of marketing directors--are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.