Konstfacks bibliotek

*00000647nam a22002653  45
*00111961
*007|||||||||||||||||||||||
*008110824s1998           |            eng||
*020  $a0500018928
*020  $a0500018928
*035  $a(Ko)13135
*084  $aQbm
*084  $aQz Diesel
*084  $aIhk
*1001 $aPolhemus, Ted
*24510$aDiesel :$bworld wide wear  /$cTed Polhemus
*260  $aLondon  :$bThames & Hudson ,$c1998
*300  $a64 s.  :$bill.  :$c21cm
*4900 $aCutting edge
*61024$aDiesel
*653  $aKläder
*653  $aFöretag
*653  $aVarumärken
*8520 $hTEXTIL -  Ihk
^

Diesel is a fashion phenomenon. Exuding the kind of knowing, eclectic 90s cool that everyone seeks, the Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries. The clothes themselves, however, are only half the story. The Diesel ad campaigns have been massively influential, their ironic images, evoking a 1950s consumer paradise, reflecting the quirky, slightly retro nature of the clothing.