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Titel och upphov Branded interactions : creating the digital experience
Utgivning, distribution etc. Thames & Hudson, London : 2015
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning
Term
ISBN
Antal i kö:
*00001667nam a22004457a 4500
*00140075
*00520151106030927.5
*008151021s2015 xxka 001 0 eng c
*020 $a978-0-500-51817-5
*035 $a(SE-LIBR)18563122
*035 $a(Ko)46237
*084 $aQblb$2kssb/8
*084 $aP
*1001 $aSpies, Marco
*24510$aBranded interactions :$bcreating the digital experience /$cMarco Spies
*260 $aLondon :$bThames & Hudson,$c2015
*300 $a359 s.$bill. ;$c27 cm
*650 7$aInteraktionsdesign$2sao$0https://id.kb.se/term/sao/Interaktionsdesign
*650 7$aVarumärken$2sao$0https://id.kb.se/term/sao/Varum%C3%A4rken
*650 7$aMarknadsföring via Internet $2sao
*650 0$aTrademarks
*650 0$aInternet marketing
*841 $5Ko$ax aa$b151021||0000|||||000||||||000000$en
*852 $5Ko$bKo$hQb$lSPI
*950 $wg$aIndustriell formgivning$uInteraktionsdesign
*950 $wg$aMänniska-dator-interaktion$uInteraktionsdesign
*950 $aAnvändargränssnitt$uInteraktionsdesign
*950 $wg$aImmateriella tillgångar$uVarumärken
*950 $wh$aBoktryckarmärken$uVarumärken
*950 $wh$aTegelstämplar$uVarumärken
*950 $aMärkesvaror$uVarumärken
*950 $aLogotyper$uVarumärken
*950 $aFöretagsnamn$uVarumärken
*950 $aInternet marketing $uMarknadsföring via Internet
*950 $aElektronisk marknadsföring$uMarknadsföring via Internet
*950 $aMarknadsföring$wg$uMarknadsföring via Internet
*950 $aMarknadsföring via e-post$wh$uMarknadsföring via Internet
*950 $aSökmotoroptimering$wh$uMarknadsföring via Internet
*950 $aVirusmarknadsföring$wh$uMarknadsföring via Internet
^
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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.