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Titel och upphov Introducing social semiotics
Utgivning, distribution etc.
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DDC klassifikationskod (Dewey Decimal Classification)
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Fysisk beskrivning
Anmärkning: Innehåll Semiotic principles -- Semiotic resources -- Semiotic change -- Semiotic rules -- Semiotic functions -- Dimensions of semiotic analysis -- Discourse -- Genre -- Style -- Modality -- Multimodal cohesion -- Rhythm -- Composition -- Information linking -- Dialogue.
Term
ISBN 0415249430 0415249449 9780415249447
Antal i kö:
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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Semiotic Principles Semiotic Resources Semiotic Change Semiotic Rules Semiotic Functions Dimensions of Semiotic Analysis Discourse Genre Style Modality Multimodal Cohesion Rhythm Composition Information Linking Dialogue