Hylla
Personnamn
Titel och upphov Typography : a very short introduction
Utgivning, distribution etc. Oxford : Oxford University Press, 2018
©2018
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning 155 sidor illustrationer 17,4 cm
Serietitel - ej biuppslagsform
Nummer i serie
Seriebiuppslag under titel
Term
ISBN
Antal i kö:
*000 cam a 5a 4500
*00145243
*00520181221111113.0
*008181129s2018 xxk|||||||||||000 0|eng|c
*020 $a9780199211296
*035 $a(Adlibris)9780199211296
*035 $a(SE-LIBR)8jrgd1fk6708wt5g
*040 $aSEK$bswe$ea
*041 $aeng
*084 $aAec$2kssb/8
*1001 $aLuna, Paul
*24510$aTypography :$ba very short introduction /$cPaul Luna.
*264 1$aOxford :$bOxford University Press,$c2018
*264 4$c©2018
*300 $a155 sidor$billustrationer$c17,4 cm
*336 $atext$btxt$2rdacontent
*337 $aunmediated$bn$2rdamedia
*338 $avolume$bnc$2rdacarrier
*340 $b17,4 cm
*4901 $aA very short introduction ;$v584
*599 $aMaskinellt genererad post. Ändra kod för fullständighetsnivå (leader/17), annars kommer manuellt gjorda ändringar att försvinna.
*650 7$aTypografi$0https://id.kb.se/term/sao/Typografi$2sao
*655 4$0https://id.kb.se/marc/NotFictionNotFurtherSpecified
*830 0$aA very short introduction ;$v584
*841 $5Ko$ax a$b181221||0000|||||000||||||000000$e|
*852 $5Ko$bKo$cGRAFISK DESIGN -$hAec
*887 $a{"@id":"8jrgd1fk6708wt5g","modified":"2018-12-21T11:11:13.875+01:00","checksum":"83298839010"}$2librisxl
*887 $5Ko$a{"@id":"hr29lq3kfpvqt540","modified":"2018-12-21T11:11:51.141+01:00","checksum":"34339903480"}$2librisxl
^
Det finns inga omdömen till denna titeln.
Klicka här
för att vara den första som skriver ett omdöme.
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Preface p. xv Acknowledgements p. xvii List of illustrations p. xviii Perfect letters p. 1 Practical letters p. 17 Presenting language p. 41 Genre and layout p. 65 Picture language p. 79 Emotion or information? p. 91 Making typography legible p. 107 Positive typography p. 125 Dogma for typographers p. 138 Good practice in typesetting p. 139 Further reading p. 141 Index p. 149