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Personnamn
Titel och upphov
Utgivning, distribution etc. AVA, Lausanne ; Worthing : 2005.
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 176 p. : col. ill. ; 23 cm.
Serietitel - biuppslagsform
Nummer i serie
Anmärkning: Innehåll Colour codes -- Describing colours -- Colour wheel selections -- Colour combinations -- Colour Systems -- Gamut -- CMYK -- RGB -- Special-process colours -- Fluorescents -- Metallics -- Using Colour -- Imposition -- Colour fall -- Paper stocks -- Colour detailing -- Colour layers -- Tints -- Overprinting -- Techniques -- Colouring images -- Tonal images -- Colour manipulation -- Gradients -- Undercolour addition -- Hierarchy -- Colour Symbolism -- Emotional reactions -- Red -- Pink -- Orange -- Yellow -- Brown -- Blue -- Green -- Purple -- Neutrals -- White -- Black -- Colour in Practice -- Colour coding -- Colour as a warning -- Colour effects -- Creating identity.
Term
ISBN 2-940373-31-0 2-88479-066-7 (pbk.)
Antal i kö:
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*300 $a176 p. :$bcol. ill. ;$c23 cm.
*440 $aBasics design ;$v5.
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*599 $aImported from: bonus.newcastle.edu.au:210/INNOPAC (Do not remove)
*650 0$aGraphic design (Typography)
*650 0$aColor in design .
*650 7$aGrafisk formgivning$2sao
*650 7$aFärg i design $2sao
*7001 $aHarris, Paul,$q(Paul Arthur),$d1971-
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^
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The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
Introduction p. 6 How to get the most out of this book p. 8 The Basics p. 10 Colour codes p. 12 Basic terminology p. 16 Describing colours p. 18 Colour wheel selections p. 20 Colour combinations p. 24 Colour Systems p. 28 Gamut p. 30 CMYK p. 32 RGB p. 34 Special-process colours p. 36 Fluorescents p. 40 Metallics p. 46 Using Colour p. 48 Imposition p. 50 Colour fall p. 56 Paper stocks p. 60 Colour detailing p. 68 Colour layers p. 72 Tints p. 74 Overprinting p. 76 Techniques p. 82 Colouring images p. 84 Tonal images p. 86 Colour manipulation p. 88 Gradients p. 92 Undercolour addition p. 94 Hierarchy p. 96 Colour Symbolism p. 104 Emotional reactions p. 106 Red p. 108 Pink p. 110 Orange p. 112 Yellow p. 114 Brown p. 116 Blue p. 118 Green p. 120 Purple p. 122 Neutrals p. 124 White p. 126 Black p. 128 Colour in Practice p. 130 Colour coding p. 132 Colour as a warning p. 138 Colour effects p. 140 Creating identity p. 144 Glossary p. 160 Conclusion p. 172 Acknowledgements p. 174 Contacts p. 176