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Utgivning, distribution etc. Continuum, London ; New York : 2003
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*084 $aBra$2kssb/7
*1001 $aBurn, Andrew
*24510$aAnalys ing media texts /$cAndrew Burn and David Parker.
*264 1$aLondon ;$aNew York :$bContinuum,$c2003
*300 $a90 p.$c22cm
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*650 7$aTextanalys $xmetodik$0https://id.kb.se/term/sao/Textanalys --metodik$2sao
*650 0$aResearch$xMethodology
*650 7$aKommunikation$xforskning$xmetodik$2sao
*650 0$aSemiotics
*650 0$aDiscourse analys is - Methodology
*7001 $aParker, David
*830 0$aContinuum research methods series
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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Introduction-What is multimodality theory? A funtional theory Why is modality of interest in research? The scater and the old man-Multimodal design and moving image production Skateboarding documentary video: discourse Design and production Leo and the Old Man: the kineikonic and its subsidiary modes Chocolate politics: analysing websites The websties Organisation: the design of learning Orientation: teaching and selling Returning to Hogwarts: the modality of computer games From cut scene to gameplay - the player-avatar link Sensory modality Technological modality-the modality of children's games Transforming Hannibal: interview data and textual analysis How can multimodal analysis be employed in the study of audiences? Chris and Hannibal Conclusion