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Titel och upphov Tupperware : the promise of plastic in 1950s America
Utgivning, distribution etc. Smithsonian Inst. Press, Washington : cop. 1999
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Automatiskt genererade ämnesord (BURK) Företag Särskilda Marknadsföring Konsumentforskning
ISBN 1-56098-827-4 (inb.) 1-56098-819-3 (hft.)
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From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Invented by Earl Tupper in the 1940 to promote thrift and cleanliness, the pastel plasticwares were touted as an essential to postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves.
Acknowledgments p. ix Introduction p. 1 "To Be a Better Social Friend": Designing for a Moral Economy p. 8 Tupperware: The Creation of a Modernist Icon? p. 36 "Poly-T: Material of the Future": A Gift of Modernity p. 56 "The Hostess with the Mostest": The Origins of the Home Party Plan p. 78 "Parties Are the Answer": The Ascent of the Tupperware Party p. 101 "Faith Made Them Champions": The Feminization of Positive Thinking p. 128 "A Wealth of Wishes and a Galaxy of Gifts": The Politics of Consumption p. 156 "Tupperware--Everywhere!": The Globalization of Tupperware p. 185 Conclusion p. 197 Notes p. 203 Index p. 235