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Titel och upphov Best practices for graphic designers, grids and page layouts : an essential guideline for understanding & applying page design principles
Utgivning, distribution etc. Rockport Publishers, Beverly, MA : 2012
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 192 pages : illustrations (chiefly color) ; 24 cm
Anmärkning: Innehållsbeskrivning, sammanfattning " This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"--Provided by publisher.
Term
Elektronisk adress och åtkomst (URI) Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1206/2012002397-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1206/2012002397-d.html
ISBN 978-1-59253-785-3 : PAP 1-59253-785-5 : PAP
Antal i kö:
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*520 $a" This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"--Provided by publisher.
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*650 7$aGrafisk formgivning$2sao
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*650 0$aGraphic design (Typography)
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^
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This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Introduction p. 10 Vignelli Associates: Approach to Grid-based Design p. 12 Elements of a Grid System p. 20 Oikos Associate: Turning the Grid into a Focal Point p. 22 Basic Structures Single-Column/Manuscript Grids p. 26 Multicolumn Grids Modular Grids Hierarchical Grids Baseline Grids Compound Grids Uppercase Magazine: Multicolumn Flexibility p. 48 Behind the Grid p. 54 An Overview Type & Column Widths How Magazine: Designing for Designers p. 56 Type & Vertical Increments Type & Balance in Columns The Golden Section Lucid Design: The Twelve-Column Grid & Website Design p. 64 Hierarchy/Organization of Information p. 68 An Overview Organizing the Content Scale & Impact Typographic Techniques Can Impact Flow Negative Space As a Map Using Relative Position to Establish Importance Color Can Bring Content Forward, or Push It Back Brandon Bird Design: Grids on Display p. 80 Elements: A Modular System to Ease Line Extension p. 84 The Official Manufacturing p. 88 Company: Divisions in Space Form Content Areas Page Structure p. 92 An Overview Size & Shape of the Page Page Margins Caserta Design: Layout That Evokes an Emotional Response p. 98 Live Area: Page Size Symmetry & Composition Folds & Relationship of Content Across Pages Production Considerations Under Consideration: Grouping with Grids p. 110 Content Structure p. 114 An Overview Development of Read/Progression of Info Grouping Information Rhythm & Flow Pacing Memo Productions: Content Is King p. 122 Alexander Isley, Inc.: Illustration Grouped with Text p. 126 Here Design: Illustrations p. 130 Relationship of Design Components p. 134 An Overview How Text & Image Can Be Separated How Text & Image Can Be Unified Space Scale 804: Spatial Flexibility p. 146 Wired Magazine: Design Fidelity Across Platforms p. 150 Type as Image p. 156 An Overview Hand Lettering & Illustrative Typography Caption Treatment Pull Quotes Folios & Wayfinding Matador: Layout with a Typographic Focus p. 164 Color p. 168 An Overview Color As a Unifying Element Color As an Organizational Tool Adams Morioka: For the Love of Color p. 176 Breaking the Rules p. 180 An Overvieiv Grid Deconstruction Optical Composition Organic Design Modern Dog: Design p. 186 Organically But Think Rationally About the Authors p. 192