Hylla BESTÄLLD / ON ORDER 2011-10-12
Personnamn
Titel och upphov Packaging the brand : the relationship between packaging design and brand identity
Utgivning, distribution etc. Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, Lausanne, Switzerland : La Vergne, Tenn. : c2011
Utgivningsår
DDC klassifikationskod (Dewey Decimal Classification)
SAB klassifikationskod
Fysisk beskrivning 207 p. : ill. (chiefly col.) ; 30 cm.
Serietitel - ej biuppslagsform
Seriebiuppslag under titel
Anmärkning: Bibliografi etc. Includes bibliographical references (p. 206) and index.
Anmärkning: Innehållsbeskrivning, sammanfattning This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Term
ISBN 978-2-940411-41-2 (pbk.) 2-940411-41-7 (pbk.)
Antal i kö:
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*020 $a2-940411-41-7 (pbk.)
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*1001 $aAmbrose, Gavin
*24510$aPackaging the brand :$bthe relationship between packaging design and brand identity /$cGavin Ambrose, Paul Harris
*260 $aLausanne, Switzerland :$bAva Academia ;$aLa Vergne, Tenn. :$bDistributed in the U.S. & Canada by Ingram Publisher Services,$cc2011
*300 $a207 p. :$bill. (chiefly col.) ;$c30 cm.
*4901 $aRequired reading range . Course reader
*504 $aIncludes bibliographical references (p. 206) and index.
*5208 $aThis text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
*650 0$aBranding (Marketing)
*650 0$aGraphic design (Typography)
*650 0$aTrademarks$xDesign.
*7001 $aHarris, Paul,$d1971-
*830 0$aRequired reading range .$pCourse reader .
*841 $5Ko$ax a$b1110124u 8 1001uu 0901128$e4
*852 $5Ko$bKo$hBESTÄLLD / ON ORDER 2011-10-12
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.