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Titel och upphov Lovemarks : the future beyond brands
Utgivning, distribution etc. Powerhouse , New York : 2005
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Antal i kö:
*00000675nam a22002537 4500
*00125662
*00520151215135946.5
*007|||||||||||||||||||||||
*008110824s2005 xxu | 00| u eng c
*020 $a157687270X
*020 $a9781576872703
*035 $a(Ko)29628
*084 $aQbm
*1001 $aRoberts, Kevin
*24510$aLovemarks :$bthe future beyond brands /$cKevin Roberts ; foreword by A.G. Lafley
*250 $a2. ed.
*260 $aNew York :$bPowerhouse ,$c2005
*300 $a245 s. :$bill.
*650 4$aVarumärken
*8520 $hQbm$lROB
*955 $uVarumärken$wg$6650
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Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Foreword p. 9 Start Me Up p. 11 Time Changes Everything p. 23 Emotional Rescue p. 37 All You Need is Love p. 49 Gimme Some Respect p. 59 Love is in the Air p. 65 Beautiful Obsession p. 73 All I Have to do is Dream p. 81 The Human Touch p. 103 Close to You p. 127 Across the Border p. 145 Diamonds in the Mine p. 153 I Can See Clearly Now p. 175 I'll Follow the Sun p. 191 Rolling Thunder p. 207 What the World Needs Now p. 223 Index / Further Reading p. 238