Hylla
Titel och upphov Museum management and marketing
Utgivning, distribution etc. Routledge , London ; New York ; 2007 : 2007.
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning xviii, 420 p. : ill. : 26 cm.
Serietitel - biuppslagsform
Anmärkning: Allmän Simultaneously published in the USA and Canada.
Anmärkning: Bibliografi etc. Includes bibliographical references and index.
Anmärkning: Innehåll Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing 's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
Term
Elektronisk adress och åtkomst (URI) http://www.loc.gov/catdir/toc/ecip0617/2006022741.html
ISBN 041539628X 9780415396288 (hbk. : alk. paper) 9780415396288 0203964195 (ebk.) 0203964195 9780203964194 (ebk.) 9780203964194 0415396298 (pbk. : alk. paper) 0415396298 9780415396295 (pbk. : alk. paper) 9780415396295 041539628X (hbk. : alk. paper)
Antal i kö:
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*24510$aMuseum management and marketing /$cedited by Richard Sandell and Robert R. Janes.
*260 $aLondon ;$aNew York ;$a2007 :$bRoutledge ,$c2007.
*300 $axviii, 420 p. :$bill. :$c26 cm.
*440 $aLeicester readers in museum studies
*500 $aSimultaneously published in the USA and Canada.
*504 $aIncludes bibliographical references and index.
*505 $tComplexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing 's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
*650 4$aMuseums
*650 4$aManagement.
*650 4$aMuseums
*650 4$aMarketing .
*650 4$aMusées
*650 4$aGestion.
*650 4$aMusées
*650 4$aMarketing .
*650 4$aMuseer
*650 4$aManagement
*650 4$aMuseer
*650 4$aMarknadsföring
*7001 $aSandell, Richard,$d1967-$4aut
*7001 $aJanes, Robert R.$4aut
*8520 $hBg
*8564 $uhttp://www.loc.gov/catdir/toc/ecip0617/2006022741.html
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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
List of Contributors p. x Series Preface p. xii Acknowledgements p. xiv Preface p. xvii Complexity and Creativity in Contemporary Museum Management p. 1 Museums and Change p. 15 Introduction to Part One p. 17 Leading Change: Why transformation efforts fail p. 20 From Being about Something to Being for Somebody: The ongoing transformation of the American museum p. 30 Museums: Challenges for the 21st century p. 49 Embracing Organizational Change In Museums: A work in progress p. 67 Museum Staff Perspectives on Organizational Change p. 82 Museum Management p. 99 Introduction to Part Two p. 101 The Effective Management of Museums: Cohesive leadership and visitor-focused public programming p. 104 The University Art Museum: Defining purpose and mission p. 142 Strategic Management for Visitor-oriented museums: A change of focus p. 148 Liberty Science Center in the United States: A mission focused on external relevance p. 163 Measuring Social Value p. 181 Beyond Big and Awesome: Outcome-based evaluation p. 195 The Strategic Significance of Workforce Diversity in Museums p. 205 Volunteers in the Heritage Sector: A neglected audience? p. 222 Emotional Intelligence, Passion and Museum Leadership p. 236 Visionary Leadership and Missionary Zeal p. 253 Interim Directorships in Museums: Their impact on individuals and significance to institutions p. 272 Marketing the Museum p. 289 Introduction to Part Three p. 291 The Marketing Approach in Museums p. 294 Can Museums Be All Things to All People? Missions, goals, and marketing's role p. 313 Strangers, Guests, or Clients? Visitor experiences in museums p. 331 Museum Marketing: Understanding different types of audiences p. 345 Expanding the Museum Audience through Visitor Research p. 366 Revisiting Membership Scheme Typologies in Museums and Galleries p. 377 A Delicate Balance: Museums and the marketplace p. 400 The Impact of Free Entry to Museums p. 406 Index p. 416