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Titel och upphov Museum brand ing : how to create and maintain image, loyalty, and support
Utgivning, distribution etc. AltaMira Press , Lanham, MD ; 2006 : c2006
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning x, 193 p. : ill. : 23 cm.
Anmärkning: Bibliografi etc. Includes bibliographical references (p. 181-186) and index
Anmärkning: Innehåll Introduction to brand ing : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as brand ing tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Brand ing museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : brand ing by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brand s brick by brick -- University museums : children of strong parents -- Future members : identifying with college students
Term
Elektronisk adress och åtkomst (URI) http://www.loc.gov/catdir/toc/ecip0611/2006011550.html
ISBN 0-7591-0992-3 978-0-7591-0992-6 (cloth : alk. paper) 978-0-7591-0992-6 0-7591-0993-1 (pbk. : alk. paper) 0-7591-0993-1 978-0-7591-0993-3 (pbk. : alk. paper) 978-0-7591-0993-3 0-7591-0992-3 (cloth : alk. paper)
Antal i kö:
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*020 $a978-0-7591-0992-6
*020 $a0-7591-0993-1 (pbk. : alk. paper)
*020 $a0-7591-0993-1
*020 $a978-0-7591-0993-3 (pbk. : alk. paper)
*020 $a978-0-7591-0993-3
*020 $a0-7591-0992-3 (cloth : alk. paper)
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*1001 $aWallace, Margot A.,$d1941-
*24510$aMuseum brand ing :$bhow to create and maintain image, loyalty, and support /$cMargot A. Wallace
*260 $aLanham, MD ;$a2006 :$bAltaMira Press ,$cc2006
*300 $ax, 193 p. :$bill. :$c23 cm.
*504 $aIncludes bibliographical references (p. 181-186) and index
*505 $tIntroduction to brand ing : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as brand ing tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Brand ing museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : brand ing by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brand s brick by brick -- University museums : children of strong parents -- Future members : identifying with college students
*650 4$aMuseums
*650 4$aManagement
*650 4$aUnited States
*650 4$aMuseums
*650 4$aPublic relations
*650 4$aUnited States
*650 4$aBusiness names
*650 4$aUnited States
*650 4$aBrand name products
*650 4$aUnited States
*650 4$aMuseum attendance
*650 4$aUnited States
*650 4$aMuseer
*650 4$aMarknadsföring
*650 4$aVarumärken
*8520 $hBg
*8564 $uhttp://www.loc.gov/catdir/toc/ecip0611/2006011550.html
*950 $aImmateriella tillgångar
*950 $aVarumärken
*950 $aMärkesvaror
*950 $aVarumärken
*950 $aLogotyper
*950 $aVarumärken
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In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
List of Illustrations p. vii Foreword p. ix Introduction to Branding: The Process That Turns Spectators into Loyalists p. 1 Brand New Museum p. 5 Exhibitions as Branding Tools: Content as Message p. 9 Museum Boards: Carrying the Banner p. 17 The Education Department: Teaching the Museum p. 25 Volunteers: Your Face to the Public p. 33 Membership: Converting Visitors to Loyalists p. 43 Fund-Raising: Raised on Loyalty p. 51 Corporate Partnerships: Shoulder to Shoulder with Business p. 63 Marketing and Graphics: The Watchdog Department p. 73 Museum Store: Extension of Education p. 81 Branding Museum Web Sites: New Media, Old Truths p. 89 The Golden Shopping Cart: How Museums' Online Stores Add Luster to Their Brand p. 99 Publications p. 109 Audio Tours: Branding p. 123 The Lobby: First Impression and Last Impression p. 133 Loyalty Eating: How Museums Reinforce Their Brand Image at the Dining Table p. 143 Your Building: How Museums Build Their Brands Brick p. 151 University Museums: Children of Strong Parents p. 161 Future Members: Identifying with College Students p. 167 Epilogue p. 177 References p. 181 Index p. 187 About the Author p. 193