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Titel och upphov Creating breakthrough products : innovation from product planning to program approval
Utgivning, distribution etc. Financial Times/Prentice Hall , Upper Saddle River, N.J. ; 2002 : cop. 2002
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning xxxii, 302 s. : ill. : 25 cm
Anmärkning: Bibliografi etc. Includes bibliographical references and index
Term
Indexterm - Okontrollerad
ISBN 0-13-969694-6 0-13-969694-6
Antal i kö:
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*00122071
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*008110824s2002 xxk | 001 0 eng c
*020 $a0-13-969694-6
*020 $a0-13-969694-6
*035 $a(Ko)25426
*040 $dKo
*084 $aIhb
*084 $aQbifd
*1001 $aCagan, Jonathan
*24510$aCreating breakthrough products :$binnovation from product planning to program approval /$cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum
*260 $aUpper Saddle River, N.J. ;$a2002 :$bFinancial Times/Prentice Hall ,$ccop. 2002
*300 $axxxii, 302 s. :$bill. :$c25 cm
*504 $aIncludes bibliographical references and index
*650 4$anew products
*650 4$aProduction planning
*650 4$aProduct management
*650 4$aMarketing research
*650 4$aProduct development
*650 4$aProduktutveckling
*650 4$anew products
*653 $aIndustridesign
*653 $aDesign
*653 $aDesignmetodik
*653 $aProduktdesign
*697 $cIndustriell formgivning
*697 $cProduktutveckling
*7001 $aVogel, Craig M.$4aut
*8520 $cINDUSTRIDESIGN - Ihb
*950 $aMarknadsföring
*950 $aProduktutveckling
*950 $aTekniska innovationer
*950 $aProduktutveckling
*950 $aUppfinningar
*950 $aProduktutveckling
*950 $aNya produkter
*950 $aProduktutveckling
*950 $aProdukter, Nya
*950 $aProduktutveckling
*950 $aUtveckling av nya produkter
*950 $aProduktutveckling
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For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.
Foreword p. xvii Preface p. xxi Acknowledgments p. xxvii Glossary of Acronymns and Terms p. xxxi The Argument p. 1 What Drives New Product Development p. 2 Moving to the Upper Right p. 32 The Upper Right: The Value Quadrant p. 54 The Core of a Successful Brand Strategy: Breakthrough Products and Services p. 84 The Process p. 105 A Comprehensive Approach to User-Centered, Integrated New Product Development p. 106 Integrating Disciplines and Managing Diverse Teams p. 138 Understanding the User's Needs, Wants, and Desires p. 174 Further Evidence p. 213 Case Studies: The Power of the Upper Right p. 214 Automotive Design: Product Differentiation through User-Centered iNPD p. 254 Epilogue p. 289 Future Trends p. 289 Have Faith in the Leap p. 292 References p. 294 Index p. 295