Hylla INDUSTRIDESIGN - Ihbz Loewy, Raymond
Personnamn
Titel och upphov Never leave well enough alone
Utgivning, distribution etc. Johns Hopkins University Press , Baltimore, Md. : 2002.
Utgivningsår
SAB klassifikationskod
Upplaga New ed. ; with a new introduction by Glenn Porter.
Fysisk beskrivning
Anmärkning: Allmän Previous ed.: New York: Simon & Schuster, 1951.
Personnamn
Term
ISBN 0-8018-7211-1 0-8018-7211-1
Antal i kö:
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*020 $a0-8018-7211-1
*020 $a0-8018-7211-1
*035 $a(Ko)18393
*084 $aIbz Loewy, Raymond
*084 $aIhb
*1001 $aLoewy, Raymond, $d1893-1986
*24510$aNever leave well enough alone /$cRaymond Loewy.
*250 $aNew ed. ; with a new introduction by Glenn Porter.
*260 $aBaltimore, Md. :$bJohns Hopkins University Press ,$c2002.
*300 $a377 s.
*500 $aPrevious ed.: New York: Simon & Schuster, 1951.
*60014$aLoewy, Raymond, $d1893-1986.
*650 4$aFormgivare
*650 4$abiografi
*650 4$aFörenta staterna
*650 4$aIndustriell formgivning
*650 4$ahistoria
*650 4$a1900-talet
*650 4$aFörenta staterna
*650 4$aIndustrial designers
*650 4$aBiography.
*650 4$aUnited States
*650 4$aDesign, Industrial
*650 4$aHistory
*650 4$a20th century.
*650 4$aUnited States
*8520 $cINDUSTRIDESIGN - Ihbz Loewy, Raymond
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Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods--everything from toasters and refrigerators to automobiles and ocean liners--radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life 's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped.
Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.
Introduction to the Johns Hopkins Edition p. xiii Corporal Loewy p. 3 Adolescence p. 15 Sex and Locomotives p. 39 Fashion Illustrator p. 51 The Crusade p. 65 The Duplicating Angel p. 81 Skyscraper Office p. 91 American Cooking p. 99 Penthouse Studio p. 115 The "Me Too" Boys p. 125 From Toothpicks to Locomotives p. 133 Big Business p. 145 Michael and Venise p. 161 Viola Erickson p. 165 Preparations for Postwar p. 179 The National Widget Company p. 187 The Chrome and You p. 207 Industrial Design and Your Life p. 233 Case History p. 257 The MAYA Stage p. 277 The Borax Plague p. 287 Design and Psychology p. 295 Automobile Body Styling p. 305 Reader Rides Again p. 321 Keeping Fit p. 349 Where To? p. 369