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Titel och upphov Logo design workbook : a hands-on guide to creating logos
Utgivning, distribution etc. Rockport Publishers , Gloucester, Mass. : 2004
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning
Term
ISBN 1-59253-032-X 1-59253-032-X
Antal i kö:
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*00116267
*007|||||||||||||||||||||||
*008110824s2004 ze 00 0 eng||
*020 $a1-59253-032-X
*020 $a1-59253-032-X
*035 $a(Ko)17912
*040 $dDLC$dDLC$dKo
*084 $aIfq
*1001 $aAdams, Sean
*24510$aLogo design workbook :$ba hands-on guide to creating logos /$cSean Adams & Noreen Morioka
*260 $aGloucester, Mass. :$bRockport Publishers ,$c2004
*263 $a0404
*300 $a240 s. :$bfärgill.
*650 4$aGrafisk formgivning
*650 4$aLogotyper
*7001 $aMorioka, Noreen.$4aut
*8520 $cGRAFISK DESIGN - Ifq
*950 $aGrafisk design
*950 $aGraphic design
^
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Covering the fundamental areas of the graphic design business, this title provides the reader with a range of content about logos, and tools to help them make better designs. It offers ideas and inspiration by featuring hundreds of real-life logos from around the world that have succeeded.
Introduction p. 8 Why and What p. 11 Why a Logo? p. 12 What Is a Logo? p. 16 The Ten Rules p. 21 Answer who, what, why? Identify, don't explain Understand limitations Be seductive Make mnemonic value Pose a question Design for longevity Make the logo the foundation of a system Design for a variety of media Be strong Logo Development p. 43 Typography Color Image/Iconography Shape Hierarchy and scale Static vs. changeable System Dynamics p. 67 Creating a kit of parts Various media Implementing Logos p. 79 Rollout Anatomy of a standards manual Various media Staying Involvled: Auditing Systems Case Studies p. 100 AdamsMorioka, Inc. Beverly Hills Atelier Works London Blue river Newcastle Upon Tyne Cahan & Associates San Francisco Chermayeff & Geismar Inc. New York Concrete Design Communications Inc. Toronto CPd Melbourne Crosby Associates Chicago Doyle Partners New York Dynamo Dublin Format Design Hamburg Frankfurt Balkind New York Johnson Banks London Kinetic Singapore Singapore KINETIK Washington, D.C. KROG Ljubljana, Slovenia Landor Associates San Francisco Landor Associates International Limited Tokyo Liska + Associates, Inc. Chicago Manx Kommunikationsdesign Essen Methodologie Seattle Morla Design San Francisco Ogilvy & Mather, Brand Intergration Group New York Pentagram Design New York Pentagram Design San Francisco Pentagram Design Ltd. London Ph.D. Santa Monica Porto+Martinez designStudio Rio de Janeiro Rigsby Design Houston Steinbranding Buenos Aires Stilradar Stuttgart Untitled Kent, England VSA Partners Chicago John Beilenberg Belfast, Maine Designer Logo Gallery p. 224 Lost Logos p. 228 Logo Gallery p. 232 Designer Directory p. 238 Bibliography p. 240