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Titel och upphov About face : reviving the rules of typography
Utgivning, distribution etc. RotoVision , Mies ; Hove ; 2002 : cop. 2002
Utgivningsår
SAB klassifikationskod
Fysisk beskrivning 159 s. : ill. (huvudsakligen i färg) : 27 cm
Indexterm - Okontrollerad
ISBN
Antal i kö:
*00000604nam a22002057 45
*00115359
*007|||||||||||||||||||||||
*008110824s2002 ze 00 0 eng||
*020 $a2-88046-677-6 :$c£29.95
*035 $a(Ko)16949
*040 $dBDS$dBDS$dUk$dKo
*084 $aPoa
*084 $aAec
*1001 $aJury, David
*24510$aAbout face :$breviving the rules of typography /$c[David Jury]
*260 $aMies ;$aHove ;$a2002 :$bRotoVision ,$ccop. 2002
*300 $a159 s. :$bill. (huvudsakligen i färg) :$c27 cm
*653 $aTypografi
*8520 $cGRAFISK DESIGN - Aec
^
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Most typographic rules evolved when the printing trade held a monopoly on all things 'graphic'. These rules were established to speed up the composition of text and image at a time when printing was a labour-intensive craft. Also, typographic rules ensured standards were maintained, and that a design was technically and commercially feasible. With the rise of the graphic design industry in the 1940s and '50s, creative thinking was given a much higher priority. Accepted rules were, for the first time, called into question. However, they continued to influence graphic designers because many related to print technology, while others remained key factors in effective graphic communication.
Introduction Classification p. 8 Blackletter Old style Transitional Modern Sans serif Function p. 30 Standard Fonts p. 38 Roman uppercase and lowercase Numerals (lining and non-lining) Italics Punctuation Weight options Extended Fonts p. 50 Small caps Swash caps Terminal characters Ligatures Fractions More about non-lining numerals Diacritics Pi-sorts Legibility p. 56 Character recognition Colour and contrast Vision impairment Readability p. 64 The nature of readability Words per line Uppercase and lowercase Italics Bold faces Numerals Punctuation Other factors Measurement p. 76 Type measurement Horizontal measurement Vertical measurement Manipulating Space p. 82 Space within words Space between words Space between lines Space around text Manipulating Type p. 100 Grid structure Textual layout Tabular and tabled layout Paragraphs Alignment Word breaks and hyphens Proofreading Paper and Print p. 118 Paper and boards Print Print finishing Binding Electronic Writing Systems p. 128 Language p. 132 Language Writing Communication Information Rhetoric p. 142 Creativity Typographer and technology Commercial values References p. 154 Acknowledgement p. 157 Index p. 158